Choice, Bridge partner on loan platform. Choice Hotels International is partnering with Charlotte-based Bridge to help provide new and existing Choice hotel owners access to affordable financing solutions. Choice franchisees will be able to submit a request for a commercial loan on the Bridge platform. Qualified borrowers will then have the opportunity to compare rates and terms from multiple lenders in Bridge’s network of more than 100 lenders. The lender base encompasses a wide range of financing solutions, including SBA, conventional, bridge, CPACE, and CMBS options sourced from banks, private debt lenders and direct lending from family offices. Choice will promote the availability of the Bridge solution to prospective owners, with a special emphasis on hoteliers in the company’s SOAR (Supporting Ownership Access and Representation) program, which is designed to create hotel ownership opportunities for historically underrepresented entrepreneurs.

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